***YOU ARE BUYING DIRECTLY AT THE SOURCE ***

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Labeling of bags:

US$ 1.00 up to US$ 4.00 per MT depending on the size of the logo and colors that are to be used. It will only be done on contracts of 12,000,000MT or higher due to the time invested in changing the labeling configuration on the mills machinery. Between 4-5 hours setting it up and the same for reconfiguration back to normal.

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What about "Target Prices" for high quantities of cement?

Many agents/brokers make the mistake to present LOI's with total unrealistic "target prices" as low as $45 per MT or even lower. Hunting for suppliers who could match this 'serious requests' from 'serious buyers' the agent is under the absolute wrong impression that "high quantities" of cement would automatically lower the prices dramatically... Nothing is further from the truth!

If you are one of these brokers, please be informed that none of our suppliers, neither 21st Equity Commodities is interested to do any business with you for various reasons:

1. Only uninformed people think that quantities of cement determine the price. The product is 20% of the CIF prices. This is the year 2009, we do not deliver cement with ships under sail and neither do we make use of slave labour! Transport, shipping costs, loading, port duties, and export duties, insurance, certificates such as GOST, SABS, EQM etc. required for various countries, all that makes up the price per MT.

2. Secondly, you may work for free, nobody in our company does. Before we start working on such requests, we want to see some documentation of your/ your clients intent.

3. Thirdly, we dictate the procedures and NOT you because cement is a Sellers' market commodity.

4. So if you would kindly send us your clients ICPO plus the BCL we can probably start to negotiate lower prices for you. As of now, we only see a "dream price" from somebody who has not shown that he can pay for the commodity...

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Agent Commissions:

We refuse to work with Agents/Brokers who are:

Normally the buyers will look at the 'best' prices and that is usually the company that is willing to come in on a low commission basis!

If you feel you need to "waste our time" by requesting from us a) "Soft Offers" without giving us any official documentation from your client or b) request FCO's in which you want us to include $4 to $6 per MT in commissions for you, we will NOT work with you! If you need a "Price Quotation" without supplying us an ICPO and/or LOI plus a BCL, please refer to the price tables on this web site.

Lessons to be learned: Please...

Don't ask...	...for photos! We are not a photo agency and they aren't worth the sending as they proof nothing!
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Don't ask...	...for "past performance" as it says nothing about the seller's ability to supply tomorrow!
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Don't ask...	...for pricing without a buyer's LOI or ICPO and BCL attached!
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Don't ask...	...for a FCO without having a positive response to your buyer's LOI.
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Don't believe...	...that the sending of a LOI automatically causes the sending of a FCO or draft contract.
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Don't think...	...we have no other person besides you to talk to... (your inquiry is important to us, but it is NOT the only one we are busy with!)
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Don't think...	...that cement deals about several hundred millions of Dollars are closed within minutes, hours or a day!
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Don't start...	...an inquiry by telling us "how much commissions" you have to get... (no contract closed - no commission - no discussion!)
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Don't tell...	...us that you have to share your (future) commissions with 8 brokers in the background... and that you require us a) to increase our prices or b) want to share with us the commissions "equally" between "10 people"...! We don't care if you have 20 brokers or just one broker you deal with! How would you feel if we tell you that the $2 commission has to be shared "suddenly" with 25 others "equally"...? Meaning we bring in Grandpa, Grandma, Uncle Tom and his sister in law and so on... you get the picture? Brokers with this kind of requests are being deleted in our database within 5 seconds!
Don't think...	...that we can afford to "chat with you" on Skype for 30 minutes everyday... We work with more than 60 agents around the world and that would cost us 1,800 minutes or 30 hours PER DAY!!!
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Don't submit...	..."blank" letters or copy and paste LOI's into emails without correct company information.... They are useless and we will not work with them!
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Don't submit...	...LOI's which are older than 3 to 5 days. If you send us LOI's or ICPO's which are 2 or 3 weeks old... They are "outdated" and we will not work with them!
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Don't submit...	...your LOI's on Saturday's and then call us 12 hours later on Sunday morning to ask if the FCO is ready... Our Cement Suppliers, our Cement Buyers and we have a private life too... how about you?
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DO SEND...	...us your LOI's or ICPO's from your client's on proper company letter heads with BCL attached via e-mail and you will have a Full Corporate Offer and/or a DRAFT contract in your e-mail Inbox within maximum 48 hours! We offer fast, efficient and "no-nonsense" superior service combined with excellent prices! It's that simple! Are you ready...?

 

Respecting Buyers as Intelligent and Careful People

Cement buyers are careful people and it pays to respect them. You must realize that the more cement they purchase, the more careful they must be, because $1 per MT more can waste tens of millions. You have to give them credit for being intelligent, because intelligent buyers will shop around. If your prices are not competitive, you are not going to sell as much cement and you won't earn many commissions. Your buyers will meet someone who is connected to us and those buyers will enjoy the best prices. They won't buy from those who overcharge them!

Do you want to close deals or hunt for Ghosts?

If you are trying to "overcharge" a client and the next broker makes an offer $1 lower than you, you are OUT of the game, trust us! We have clients signing our FCO's sometimes within 1 day and they want the contracts immediately signed because our prices are LOW. Give the buyer an incentive to buy FROM YOU and not walk away! Can you do that?

What is the difference between ordinary people and billionaires?

When it comes to making a "great deal" and saving money they are both the same! Remember that ordinary people and billionaires still look around which gasoline station is the cheapest when they fill up their car tank with fuel... and that's only peanuts in comparison to the figures in Cement Commodity Trading! So do you really think you can get away with it and add $2, $3, or even $4 in commissions on a 20,000,000 MT deal? When was the last time that you closed a cement deal and made $20,000,000 up to $80,000,000 in commissions...???

There are many mechanisms today, which allow a buyer to advertise efficiently. You can't assume that you have a monopoly. If this report tells you anything, it has to say that the world is very competitive. You have to offer prices, which make it difficult for your buyer to go elsewhere. That's our job and expertise to help you with!

When you are comparing an "inflated" price with another "imaginary" price, no price is low enough. When you force the buyer to face reality, by bringing you a real price, you make him aware that our price is relatively cheap. He's happier, with a higher price, because he can only compare it with one price, the best quote he's ever received. The broker who can do this can close real deals and make real money and put an end to the fantasyland existence of no deals and no commissions.

When a buyer has an imaginary price in his head, it's the broker's fault. Did you know about the GOST certificate requirement, before you quoted a price? If not, then you are at fault, for incompetence and you can't make money if you're still making mistakes. Don't ever quote a price. Just ask what the best price quote the buyer has received is and tell him that we will beat it by $1.

This is the price we want permanently in the head of the buyer. When he asks for a price quote, there is only one thing to say: "My price is $1 per MT cheaper than your best quote, if it's real".

Our aim is to give our buyers the best cement prices in the world!

Let's say the order is 12.6 million MT. Instead of saying it is $1.00 cheaper, you say $12,600,000 cheaper! That’s really exciting point for every buyer, would you agree?

After you say that, it will be impossible for any buyer to pay $12,600,000 more for cement. If you quote a price and you're wrong, you will have a difficult time getting that price out of the buyer's head. Return to first base. Ask him what the best price quote he has is. Tell him we will beat it by $1. Then verify it. If it's not real, bring the news to the buyer. So many brokers quote prices, without knowing what they have or who has it for that price and this is reckless, risky and not rewarding. If you can prove a price isn't real, you are justified in dismissing it.

Remove all the escape doors, if you want to close a buyer, at your price. There can be only one, lowest, real; price quote and you can remove it too, by bidding $1 cheaper. Now, what's left? A price the buyer is happy with, because we saved him $12,600,000! Make sure he understands that.

If you have gotten to know him and know that he owns a yacht and you know the price was $6 million, tell him it's the price of 2 yachts. If he owns a $250,000 Rolls Royce, it's more than 50 Rolls Royce's. It's 50 Rolls Royce's with full gas tanks. That's a significant savings! You've closed all the doors; to your competition and you've opened our door very wide.

There is an abundance of profit in the deal... Let's close! When you have removed all competitors, imaginary or real, a real buyer must do the deal with you/us!

A buyer will do anything to save $12.6 million and you would too, if you were the buyer. Remember that!

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Proof of Product:

THE BUYER SHOULD BASE THEIR DECISION ON THE IRREFUTABLE PROOF OF PRODUCT THAT IS PROVIDED BY THE SELLER'S PRIME BANK WHERE TWO PRIME BANK OFFICERS STAKE THEIR PERSONAL AND PROFESSIONAL CAREERS AND REPUTATION OF THE BANK ON CONFIRMING IN WRITING AND BY K.T.T. BANK TO BANK THAT THE SELLER IS KNOWN TO THEM, THE SELLER OWNS THE PRODUCT, THE SELLER HAS SHIPPED THE PRODUCT AND CAN ALSO DELIVER THE PRODUCT AS PER THE SPECIFICATIONS IN THE CONTRACT.

NOTHING LESS SHOULD BE ACCEPTABLE TO A BUYER!

EACH AND EVERY SHIPMENT IS CHECKED AND INSPECTED AT THE PORT OF LOADING BY S.G.S. THE SPECIFICATIONS OF THE PRODUCT ITSELF ARE COMPARED WITH THE SPECIFICATIONS MENTIONED IN THE CONTRACT AND IF THE SPECIFICATIONS DO NOT MATCH EXACTLY THE SHIPMENT IS NOT PASSED BY S.G.S. & NOT SHIPPED.

GLOBAL TRADE IS BASED ON PROOF OF PRODUCT BANK TO BANK BY K.T.T. AND CERTIFICATION BY S.G.S. AND NEVER ON A SAMPLE BASIS.

The bank Credit Suisse will issue POP. Please visit them at (www.creditsuisse.com). 

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Payment Options:

Our Allocation Holder accepts non-transferable Instruments. The prices are as follows:

• “Non” Transferable will increase the price with US$1.00/MT
• A “BG” with payment in advance before shipping will reduce the price with US$1.00/MT

Please MARK clearly the payment option required:

A - Non-Transferable, Fully Funded Revolving Stand-by Letter of Credit (FFRSLC). This Irrevocable FFRSLC should be valid for 14 Months and 16 days (Based on a 12 Month contract). Fully Funded = Total Contract Value.

B - Irrevocable, Non-Transferable, Monthly Revolving Documentary Letter of Credit (MRLC) and require a one month Stand-by Letter of Credit (SBLC) or one month Irrevocable, Transferable Bank Guarantee (BG) valid for 14 Months and 16 days (Based on a 12 Month Contract).

C - Two month Irrevocable, Non-Transferable SBLC or Irrevocable, Transferable BG valid for 14 Months and 16 days (Based on 12 Month contract) with monthly payment by Telegraphic Transfer (TT).

D - Irrevocable, Confirmed, Non-Transferable, Revolving Documentary Letter Of Credit (MRDLC) revolving for eleven months with a face value of one month’s shipping (+/-5%). The above payment terms will be guaranteed with Irrevocable, Assignable Standby Letter of Credit (SBLC) or bank guarantee (BG) for a one month shipping value. Payment for the last shipment will be drawn against the SBLC or BG. All these instruments will be valid for 14 months and 16 days on a 12 month contract and issued or confirmed by a top 50 Western Bank.

Swift message MT 799: (All these instruments will be valid for 14 months and 16 days based on a 12 month contract and issued or confirmed by a top 50 Western Bank.)

(Buyers must use one of these two payment options for their contract)

A -	TT every month guaranteed by a SBLC or BG to the value of 120% of the monthly value. (120% = Monthly value plus 20%)
B -	Monthly Revolving Letter of Credit (MRLC) assured for the full contract term.

Each opportunity is priced separately based on a clear ICPO (addressed to us) and a BCL.

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All Contracts have been drawn by International Attorneys conforming to the International Trade and complying with ICC rules of arbitration. Theses contracts are drawn to protect both the Seller and the Buyer and are acceptable to the top fifty banks worldwide. The wording of our Financial Instruments is tested and has been found acceptable by the top one hundred banks worldwide. Our Bank has to protect the Seller and the Buyer and comply with the rules and standards for the International Trade. We facilitate our transactions and financial administration through our Company’s Attorneys Trust account which is protected by the Attorneys Fidelity fund against theft and /or the misappropriation of any funds. We are flexible in accepting Variations of Payments Methods, but complete contradictions will not allow us to facilitate a transaction with you.

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The reason why we require a BG or SBLC in certain options:

The MRLC will be opened and cannot be canceled by either the buyer or seller. BUT the bank can. If there is, for any reason, not enough money in the buyers account, the bank will not open that months L/C.

Due to shipment every 7-10 days, the next months shipment will already be at sea when payment is to be made!  The Supplier has already sent the next shipment and there is no L/C available for payment!

Due to the fact that the cement is already paid for by the Supplier, they will require payment for that from the buyer! Then and only then, will the Supplier  use the BG or SBLC to pay for that shipment! The BG or SBLC is to guarantee the monthly payment method.
 
Why shipment every 7-10 days? The mills do not wait for the vessel to return to port to reload for the next month’s shipment. That will have the effect of the buyer only receiving there allocation of monthly cement every third month! That's why they ship every 7 to 10 days to deliver as per contract their monthly quota!

We will only accept above stated payment options. The buyer may use the BG (SBLC) to pay for the last months shipping as the current draft contract is setup for.

The next Steps: